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File formats: ICO, GIF, PNG, BMP

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Why Should You Use PNG Images in Your Web Design?

The benefits of incorporating PNG images in web designing over the different formats like GIF and JPEG; the file format helps to make better and efficient web graphics that will entice your consumers

The PNG file type was introduced a few years back; it was put forth in the market in the mid 90's to cover the drawbacks of the popular GIF file format. However, it did not make an impression because the then browsers could not offer support to the state of the art offerings of PNG so internet designers and creators were compelled to include it in their designs sparingly. One of the main hurdles faced by the format was Microsoft Internet Explorer which was one of the most popular browsers of the time; IE had limited provision for PNG support which meant that the format could only be incorporated to a bare minimum. But, matters changed after the availability of IE7; this fresh browser from Microsoft has helped in increasing the popularity of PNGs. So here is a look at three reasons why PNG is one of the most innovative image formats in the market today:

You will be able to create see through images or alpha transparency: When you compare PNG with GIF, you will see that a very distinct advantage with PNG is that you will only be able to save a specific color as transparent in GIF this simply means that the color can be used whether opaque or transparent with nothing in between with the use of PNG, you get a serious feature over GIF; because the format supports semi transparent pixels. With this attribute, you can save a PNG file with a soft drop shadow and then float it against any background. The Image can also be used as a gradient background or water mark. The image file type lets you incorporate the slow fading of colors from fully opaque to see through, exposing the webpage that lies in the background

They look fabulous: Apart from the fact, that you get amazing flexibility wit PNG images; there are a myriad of other benefits to incorporating this format. For instance, when you use a JPEG image, you lose some of the data on the original file every time you save the file, so eventually, you will be able to view a distinct deterioration in the quality of the images. Even though, this problem has been solved in GIF and you will be able to save the files without compromising any data, GIF has a limited color palette of 256, which imparts it quite useless if you are going to save a picture. However, when you use PNG, you will get the best attributes of both these formats; you get a complete color display similar to JPEG file type and it also offers managed color palette as seen in GIF files. At the same time the compression of the image is sans loss so the photograph stays as it is regardless of how many time you save it.

Self Optimization is possible in PNG: A major concern that web designers need to handle very often is the issue where the brightness and the contrast ratio of the screen has to be regulated to see the images appropriately; the issue comes into the picture due to the difference in the Gamma setting used for the different monitors. Gamma is a method used to distribute the the light across the monitor display. However, different operating systems use varying Gamma settings. So, a picture that is color corrected to suit Windows may appear abnormal in Mac. Once again, in this situation the innovative PNG image type can prove useful, in PNG, you can save the files with an inherent Gamma correction feature so despite the differences in operating systems; the Gamma settings will be automatically adjusted to display an image with the impressive ratios of contrast as well as brightness.

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